Innovators solve problems.
Imitators tend to cause them.
By the nature of their ground-breaking work, innovators have to understand
of WHY things work — the principles, laws and insights that govern the universe —
before they can create the structures, methodologies, tools and systems that are
actually HOW things work.
Those critically important WHY-TOs are usually invisible — hidden behind deceptive
barriers like time, distance, cost, ignorance or hard
work.
Imitators see the effects — the HOW-TOs — and think that's all there is to
it. If they can just learn HOW TO do a thing, they'll be in control.
Wrong!
Until you know WHY it works, you can NEVER be in control of a thing, system,
process or concept.
So we end up with a world full of imitators wanting to know HOW TO ("Don't
bother me with all that other stuff, just tell me HOW!" is their single-minded
catchcry) and a handful of innovators left to clean up the mess and
find safer, easier, better and smarter ways to make life easier for the mindless majority.
Here are the comments of a few high profile innovators about my own ideas on these
matters — especially business and small business in particular.
Wow!
I just read your article on "Why Do You Need A Business Plan At All?" It
was one of the most well-written business articles I've ever read.
I really appreciated that you talked about "Why-to's." Frankly, very few
authors or speakers take the time to explain "why" things are important
– they're in such a rush to get to the "how-to's." But you took the time
to get behind the "how-to's" to the "reasons why" – and that's
what made your article so powerful and so effective.
It's been a delight for me to read your words. I don't think I've ever read articles
that challenge my thinking and help me understand my businesss well as the articles
you write.
Noah St.
John Ph.D
Director, The Success Clinic
Author, "Permission to Succeed"
“You’re doing some of the most
cutting edge writing in the industry and I want to make sure our readers get a regular
dose. There are so many of your [ideas] I'd like to share with them. As you know,
I’ve been a fan of yours for some time.”
“This guy [John Counsel] doesn't
just butcher all your favourite sacred cows. He barbecues 'em and serves 'em up to
you one slice at a time... and you LOVE it!”
“Dynamite, John. Absolutely wonderful
stuff. Not that I’m surprised, mind you. Just very pleased to see such a considered
and thoughtful approach to what is all too often seen as a thoughtless and inconsiderate
industry.”
Paul Myers Publisher and Editor, TalkBiz News,
USA
Author, "The Amazing
List Machine"
"I owe you an
apology, John. Before the session I said to the person next to me that I didn't think
I could learn anything new from you. As a 30-year veteran of direct selling, I thought
I knew it all. I've been personally tutored by some of the best in the business,
including Tom Hopkins and Zig Ziglar. But in the first few minutes of your presentation
I realised how completely wrong I was. I have NEVER heard stuff like this. You're
the best of the best! Brilliant!"
Dragan Jokovic Direct Sales Manager
The Investment Institute
